Ford Trucks

King Ranch

Agency

Directed By

DIRECTOR OF PHOTOGRAPHY

Wieden+Kennedy

Nick Eniquez

Bjorn Amundsen

Location

The King Ranch in SW Texas

Overview

Buckaroo teamed up with Director Nick Enriquez and the New York-based agency Wieden+Kennedy to create some very distinctive and heartfelt stories celebrating the 25th anniversary of FORD’s King Ranch Trucks at the World-Famous Ranch where the truck gets its namesake.


We spent over a week in Southwest Texas in the September sunshine, working with 7th-generation cowboys, quarter horses, cattle, rattlesnakes, wild boars, drone teams, and, of course, FORD Trucks.

Other works

Chime

Chime

Baby Steps

Chinet

Chinet

Just Say Hi