Ford Trucks
King Ranch
Agency
Directed By
Wieden+Kennedy
Nick Eniquez
Bjorn Amundsen
Location
The King Ranch in SW Texas
Overview
Buckaroo teamed up with Director Nick Enriquez and the New York-based agency Wieden+Kennedy to create some very distinctive and heartfelt stories celebrating the 25th anniversary of FORD’s King Ranch Trucks at the World-Famous Ranch where the truck gets its namesake.
We spent over a week in Southwest Texas in the September sunshine, working with 7th-generation cowboys, quarter horses, cattle, rattlesnakes, wild boars, drone teams, and, of course, FORD Trucks.
Other works
