Truth Initiative

Overview

Buckaroo teamed up with comedy director Brandt Lewis and the agency MOJO SUPERMARKET out of Brooklyn, NY, to create some anxiety-induced and heartfelt stories celebrating all of those people who struggle to give up nicotine in any form.  A LOT of us have been there, and it’s no walk in the park. Kudos to MOJO for creating this campaign and giving us all hope and the tools we need.

Brandt Lewis, with his DP Daniel Bombell, created a young, hip feel to these spots that could take place anywhere in urban America as we know it. “Coping!”